In a bid to expand its retail presence, Anastasia Beverly Hills has opened a beauty store in Phoenix Palladium, Mumbai. The new store will have a wide range of products including, makeup, brow products, and tools.

The brand has its retail presence through myriad e-commerce portals such as Nykaa, Sephora, and many more. In 2021, it collaborated with Myntra and opened many stores in DLF malls.

The US-brand is known for its brow products and has recently launched metallic shades for the festive season called the Modern Renaissance palette. Some of its other recent product launches include, Norvina brow sets and eyeshadow palettes.