Level up the grooming game at your salon with the must-have aesthetic treatments for men that are buzzing this year.

Forget the fade cuts and beard trims, 2024 is about amping up your male menu as men embrace aesthetics with open arms. From non-surgical lifts to targeted wrinkle reduction and subtle sculpting for that sharper, younger look. These trending treatments are a goldmine, and men are making a beeline at salons to elevate their looks. So, get ready to turn your salon into a one-stop shop for the modern man with the latest in the men’s grooming arena.

Brotox- The Botox for the Man

Whoever thought Botox was only meant for women is wrong. 2024 is seeing many men going in for what they call ‘Brotox’. This minimally invasive aesthetic treatment is quite the buzzword in the men’s grooming space. It involves using micro-dose injections of botulinum toxin that get rid of line formation around the eyes, forehead, and brows, giving men youthful and tighter skin. The treatment takes about 15-30 minutes with minimal downtime. The results last four about 3-4 months, after which follow-up treatments should be undertaken to maintain the effect.

Exosomes – The new frontier in male aesthetics

Exosomes are the latest entrants in men’s grooming to improve skin texture giving them a younger look. They also help in stimulating hair follicle growth, making them an ideal treatment for conditions such as alopecia.

Exosomes are tiny particles secreted by the cells, carrying messages from one cell to the other. They have varied bioactive molecules with reparative and regenerative properties. that boost collagen production and enhance skin texture, making them hugely popular in advanced aesthetics. Exosomes are injected into the skin and hair through microneedling, allowing them to be absorbed effectively. Also, unlike fillers, exosomes have a more natural way to tackle fine lines and wrinkles.

Nowadays, plant-derived exosomes from rose stem cells are gaining popularity as they are a more ethical than human cell-derived alternatives.

Latest treatments for the modern man

Laser treatments will be big in 2024 for men. They will not just be about hair removal anymore. Instead, men will be seen using them as targeted solutions for different skin and hair concerns. Ultherapy is one such treatment that uses ultrasound energy to tighten and lift sagging skin. In contrast, Morpheus8 uses microneedling with radiofrequency energy to stimulate collagen production, giving a firmer and smoother skin. Picosure is another laser treatment that men are embracing to tackle stubborn pigmentation and even out skin tone and acne scars. All these treatments are non-invasive ways to get rid of loose skin, wrinkles, and sun damage.

Profhilo – The newest phenomenon for hydrated skin

A highly effective anti-ageing technique, Profhilo or, for the boys, ‘Brofhilo’, is based on hyaluronic acid. It is injected into the areas that require hydration, thereby tightening the skin. You can see changes in the skin within a week after the first injection, but to see the complete effect, it takes a month after the second injection. The results last for about six months. This minimally invasive treatment requires fewer injections compared to fillers, making it ideal for men seeking a natural-looking boost.

Y Facelift for a sculpted jawline

Men looking for a perfect jawline should try out the Y facelift. It targets the loose skin around the jawline and neck as well as reduces the excessive fat on the neck and chin. This lunchtime solution leaves men with sharper-looking contours and definition.

Jaw fillers for a dapper look

Today’s man is increasingly seeking subtle enhancements that chisel and define his jawline, creating a more sculpted and confident appearance. Jaw fillers offer the perfect solution. This non-surgical treatment works for men with a naturally weak jawline. Fillers can add definition and structure, creating a more balanced and masculine profile. For those with a rounder face, strategic filler placement can slim and sharpen the jawline, enhancing facial contours. Fillers can even address concerns like chin wrinkles or marionette lines, creating a smoother and more youthful appearance.

Polynucleotides Treatment – New kid on the block

Polynucleotides are the building blocks of DNA and RNA. They have been derived from nucleic acids and have remarkable regenerative properties that promote skin repair and rejuvenation. They help boost skin cell regeneration and elasticity, which reduces fine lines and wrinkles. Though their adoption is still new and slow, many renowned skin salons and clinics are using this treatment to boost collagen production, which gives the skin a youthful glow.

Men’s grooming is definitely set for a fast revamp as these breakout trends are going to reign in men’s grooming in 2024.