02 Apr 2024

TRESemme debuted the innovative Hairstyle Try-On Tool Exclusively at Lakme Fashion Week 2024, using AI for a salon experience for consumers at home.

This latest innovation is available on the brand website, giving users a salon-at-home experience, where they can explore varied hairstyles as per their preferences and also know the products to use to get the exact look. The state-of-the-art AI technology allows users to see the hairstyles in real time to get their preferred look. Along with this, users can get online consultation with salon professionals.

TRESemme’s latest innovation uses advanced algorithms and expert insights to analyse users hair texture and colour and then gives recommendations as per the users’ style choices. According to Executive Director-Designate, Beauty & Wellbeing, HUL, TRESemme’s Hairstyle Try-On Tool is a leap forward in consumer empowerment as it gives them access to professional hairstyling expertise and offer a salon experience directly at their homes.