Sephora has announced an expanded partnership with Google, becoming the first prestige beauty retailer to enable direct shopping within Google’s
Dove Men, the Unilever-owned personal care brand, is activating one of the most expansive creator-led marketing strategies seen in the
The nail industry generates enormous product waste. Every gel service, every colour change, every seasonal refresh leaves behind a trail
Conductive nail polish has long been a niche concept in the beauty tech space and now it is edging closer
Udaipur has long held its ground as India’s most romantic luxury destination. Now, Taj Aravali Resort and Spa sharpens that
Nykaa has announced a multi-year partnership with OpenAI to develop AI-enabled shopping experiences across beauty and fashion. Consequently, the collaboration
MARS Cosmetics has launched a new experiential marketing campaign across Delhi NCR. Consequently, the brand has transformed regular cabs into
As populations around the world live longer than ever before, the conversation is increasingly shifting from lifespan to maintaining health,
Luxury wellness brand Atmantan Wellness Centre has unveiled plans for a large-scale integrated wellness retreat in Hyderabad, marking its next
Professional hairdressing brand TONI&GUY has entered a new phase of growth in North and West India, with its salon network












