04 Apr 2024

Good Glamm Group has entered into a joint venture with tennis champion Serena Williams to launch Wyn Beauty by Serena Williams in the US. The products will be available in 685 Ulta Stores across the country and within a year they will be available in India too.

The brand will have a wide range of products including, concealers, matte lipsticks, eye pencils, mascaras, and many others. All the products will range between $20-30.

The shareholding details of the deal have not been disclosed but the group plans to have a stock market listing in 2026.