Lakmé has come up with a new ad campaign #UnapologeticallyMÉ, which is about successful women from different walks of life
Shiseido is launching Nars Cosmetics in India to cement its position in the Asia Pacific region. This launch is a
The Kult App recently got launched and is bringing innovations, hyper-personalization, and user-specific dermatologist insights into the beauty e-commerce space.
Brands are turning to natural and cruelty-free ways to deliver the same product performance with safer ingredients. It is of
The growing trend of straight men wearing nail polishes, makeup and skirts was highlighted by two Australian stars viz. Olympic
In a bid to expand its presence across India, Vanity Wagon, the premier clean beauty online marketplace in India, has
Bollywood celebrity, Anushka Sharma has been appointed the brand ambassador for Myntra’s beauty business segment. It has launched an ad
The Indian beauty and wellness industry has undergone a significant transformation of late. Driven by increase in disposable incomes, awareness
Lakme is the first Indian Cosmetic and beauty brand to turn 70 in India. Lakme is a household name and
Google has launched a new way for consumers to shop in AR (Augmented Reality) such as using a photo library
The Estee Lauder Companies (ELC) and NYKAA announced the winners of BEAUTY&YOU India held on 9th November at St. Regis,
Revlon India plans to expand into the mass market segment with the launch of affordable cosmetics and hair care product