India’s consumer economy is expected to witness a significant transformation over the next few years as Gen Z becomes one of the most influential spending communities. According to a report by Redseer Strategy Consultants, people born between 1997 and 2012 will account for roughly 27% of India’s population by the end of the decade and with rising incomes and changing lifestyle priorities, they will control nearly $1.3 trillion in consumption by 2030. This will be a key driver of demand across multiple industries.
How will the GenZ Population Grow the Beauty Market?
Gen Z consumers differ from earlier generations in the way they approach spending. Their choices are strongly influenced by digital exposure, personal identity, sustainability concerns and the desire for convenience. Instead of focusing only on price or brand legacy, younger buyers tend to prefer products that align with their values and allow self-expression.
The beauty and personal care segment is expected to see some of the biggest gains from this shift. The study estimates that Gen Z could contribute about $19 billion to this market in India by 2030. In fact, about 50% of Gen Z women spend 20% of their disposable income on skin, hair, and body, and they follow elaborate grooming routines, using different products for each category. Additionally, they are more open to trying new brands rather than remaining loyal to one.
Future Beauty Trends, As Defined by the GenZ
The report also highlights a growing acceptance of gender-neutral beauty habits, with increasing numbers of young men adopting skincare and grooming practices. This has led to a surge in online searches related to male grooming routines and cosmetic treatments.
Fashion is another category likely to be reshaped by this generation. By the end of the decade, Gen Z is expected to account for nearly half of India’s spending on apparel, footwear and accessories, reflecting its strong influence on trends, styling and brand preferences.
