New insights from the Mintel 2026 Global Beauty & Personal Care Predictions reveal a major transformation underway in the global beauty and personal care industry, as consumers rethink what beauty means in an era of technology, uncertainty and wellbeing.
Mintel identifies a move toward health-integrated beauty, with metabolic health emerging as a foundation for skin and hair care. Consumers are increasingly drawn to products that link inner health to outward appearance, supported by scientific evidence, diagnostics and personalised routines.
The report also highlights the growing importance of sensory and emotional experiences. Functional fragrances, immersive textures and ritual-based products are gaining traction as consumers seek beauty solutions that support mood, stress reduction and emotional balance.
At the same time, Mintel notes a backlash against algorithm-driven perfection. Consumers are rejecting hyper-polished, AI-generated aesthetics in favour of authenticity, craftsmanship and visible human input. Imperfection, once edited out, is becoming a new marker of trust and value.
According to Mintel, these trends will reshape the competitive landscape by 2030, with brands expected to balance science, sensory design and human creativity to remain relevant.
