HBS 2024 is gearing up for a bigger and better event this year. Besides the usuals like Live Show, wedding show, Young Guns, etc., there will be a spate of new launches. With experts delivering their insightful talks at the StyleSpeak Beauty conference, this event will be an extravagant beauty affair.


Bluesky is an international brand which develops, manufactures and distributes nail products in 67 countries. With a unique formula, Bluesky offers choices from a range of 1,000 distinct colours. The products have perfect density, a neutral odour, comply to safety standards and offer value for money. This brand is committed to innovation through its continuous investment in R&D for establishing the brand amongst the nail industry’s global leaders. The brand strives to inspire women, use nail art, discover their own beauty and create a fashion statement.

Title Partner – milk_shake

milk_shake is a salon professional hair care brand, offering a complete range of quality products to enhance and maintain the natural beauty of hair & to satisfy the needs of the discerning consumer and salon professionals worldwide. This Italian brand is available in India exclusively through Absolute Beauty Concepts Pvt. Ltd. As a leading haircare brand, renowned for its innovative formulations and commitment to natural ingredients, milk_shake products offer a sensorial journey to elevate your haircare routine. Elevating the glamour quotient, milk_shake’s premium haircare expertise aligns seamlessly with the high-energy and style of the HBS Show. As the Official Title Partner, milk_shake brings its signature blend of innovation and luxury to the spotlight, ensuring that every hairstyle steals the show.

Powered by Partner – Ikonic professional

HBS – Hair & Beauty Show India 2024 is delighted to welcome IKONIC as our ‘Powered by’ Partner SSIZ International Pvt. Ltd, a leading innovator in the beauty and grooming industry proudly presents IKONIC – a brand dedicated to crafting styling tools. Founded in 2009 with a vision to redefine beauty and grooming standards, has established IKONIC as a premier brand for stylists. The brand offers a range of innovative tools that include hair straighteners, dryers, curlers, brushers, stylers and accessories among others. IKONIC consistently anticipates the evolving needs of professionals and consumers while remaining committed to pioneering design and technology.

Hair Care Partner – Beauty Garage

HBS – Hair & Beauty Show India 2024 is delighted to welcome Beauty Garage Professional as our ‘Hair Care Partner’ Established in 2017, Beauty Garage Professional is a trailblazing force, driving change locally and globally through its commitment to innovation, excellence, and empowerment. Beauty Garage is a leading manufacturer and supplier of premium hair products tailored for the Indian salon and spa sector. With research and development hubs in the USA and Brazil, Beauty Garage remains at the forefront of innovation. Instilling confidence by empowering professionals and consumers to express creativity boldly, Beauty Garage has expanded internationally to over 32 countries.

Makeup Partner – Europe Girl

HBS – Hair & Beauty Show India 2024 is delighted to welcome Europe Girl Cosmetics as our ‘Make-up Partner’. With the motto to redefine quality, diversity and self-expression, Europe Girl Cosmetics, a renowned brand, creates consumer-friendly products to address hyperpigmentation. The brand’s range of offerings include an eclectic and colourful selection of lipsticks, eyeshadow palettes, glitter pigments, gel liners, foundations, etc. Its features like versatility, quality, and affordability of products make Europe Girl a sought-after brand for makeup.

Conference Partner – Dermalogica

Dermalogica is a professional skin care brand founded by Jane Wurwand in 1986. Dermalogica revolutionized the skin care industry with innovative formulations that excluded common irritants like SD alcohol, lanolin, mineral oil and artificial colors and fragrances. Dermalogica is sold in more than 100 countries worldwide and trains over 100,000 skin care professionals per year. With a robust portfolio of more than 20 treatments for different skin concerns and 55 home care products, Dermalogica is available in more than 1000 premium salons across 150 cities and is used and recommended by leading dermatologists clinics in India. Dermalogica products are made in the USA, with its global operations based in Carson, Los Angeles.

Skin Pro Partner – Olivia

Olivia is a beauty-based company that has offered nature-inspired, effective, and affordable beauty products for 38 years. Our wide range of products includes bath and body, skincare, hair care, color cosmetics, and professional products designed to meet every beauty requirement. Olivia was the first brand to launch the first-ever HERBAL face bleach in India, which was an instant success. Olivia’s new range is so created to include everything your skin, hair, and body vanity will require for maximum care.

Hair styling Partner – Rica

RICA is an Italian cosmetic company operating in the industry since 1994 and is present in more than 60 countries worldwide. RICA started its journey in India by introducing its waxing range with its patented formula of liposoluble wax which became the most trusted brand among consumers and salons. Rica’s commitment is to spread the concept of Responsible Beauty, by making every production phase sustainable, implementing a careful and daily check on raw materials, selected exclusively from natural and organic products. Rica in India is Marketed and Distributed by Esskay Beauty Resources and is a brand Trusted by leading salons across India.

Nail Partner – Shills

Shills professional founded in 2016 is an all-round beauty and skincare brand. Since 2020 Shills is known as a nail-specializing company that offers to elevate the nail standards. Nails have established a prominent role in the beauty world in preparations for shows and prominent designers work with various nail brands. From Cosmetics to Skincare to nail art to Beauty, Shills Professionals provides one-stop solution for all the cosmetics, skincare and grooming needs