In times of self-quarantine, Zoom has become a go-to platform for not only video conferencing but also a social outlet for beauty brands to interact with customers and employees alike. It is a new way to have product launches, having beauty classes and also indulging in happy hours for patrons.

Currrently, it is the most downloaded application in the US with the daily active users risen by 378% annually as of March 22, 2020.

However, one needs to be careful as Zoombombing has increased- a serious issue that has led to FBI warning about the practice.