10 Jan 2024
ColourPop Cosmetics, a popular California-based beauty brand, has entered India through an exclusive partnership with Nykaa. It will showcase more than 100 products including, lip colours and eye shadows, offering consumers affordable, stylish, and cruelty-free products.
Some of the popular products on the Nykaa website include the Pretty Fresh Foundation and Concealers, Super Shock Eyeshadows, iconic 9 pan Eyeshadow Palettes, and Lippie Stix.
According to Anchit Nayar, Executive Director and CEO, Nykaa Beauty, the exclusive partnership with ColourPop Cosmetics is excellent for Nykaa as it expands the colour cosmetics product range and also offers consumers a brand that is renowned for its vibrant makeup products.