Thailand’s biggest massage and spa chain, Siam Wellness’s Group Pcl plans to expand in China through a local partnership. About 75% of their services are consumed by 3,000 foreigner customers daily, amongst which most come from China. By operating their ‘Let’s Relax’ shops across the world’s most populous country, it carefully plans to take its services closer to its largest group of customers and increase their popularity further by targeting them in their home country itself. President Wiboon recently confirmed, “China is a very tough market for most foreign players, but the risk versus reward is worth it.”