Lakmé has come up with a new ad campaign #UnapologeticallyMÉ, which is about successful women from different walks of life who are major fashionistas too. Indian culture looks down upon women who prioritize beauty.

This campaign is Lakmé’s way of celebrating women who embrace beauty and flaunt it unapologetically. It has created an anthem with the voices of three women celebrating beauty and fashion.

According to Harman Dhillon, Vice President, skin care and colour cosmetics, Hindustan Unilever Limited, the ad campaign is about letting every woman welcome and flaunt her love for fashion and beauty without being ashamed of it. The campaign’s philosophy will be brought to life at Lakmé Fashion Week’s grand finale too.

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