Bollywood celebrity, Anushka Sharma has been appointed the brand ambassador for Myntra’s beauty business segment. It has launched an ad film with the actor to promote its position in the beauty and personal care categories.
The main theme of the ad campaign is ‘Find Your Own Beauty’. It gives the audience the opportunity to select their desired products from a wide range of 7000 beauty and personal care products from over 1400 global and local brands. Added to it, Myntra’s tech-enabled innovations such as product finder, beauty profiler, skin analyser, and virtual try-ons, help users choose products according to their skin type, tone, texture and requirements. Myntra also offers sustainable packaging and a two-day delivery that adds to an enhanced customer experience.
According to Sunder Balasubramanian, CMO, Myntra, the new ad campaign with Anushka showcases Myntra’s wide range of product offerings, unique to every customer’s needs. Adding to it, Anuskha feels that Myntra caters to all kinds of customers and that this new ad film will remind them of Myntra’s many offerings in the most relatable style.
Anushka Sharma is known for her grace, style, beauty, and wit. She is a woman of substance who dons many hats. She has a connect with the audience and has been associated with Myntra in the fashion segment earlier too, making her a natural choice for this partnership.