Schwarzkopf’s new brand campaign features Sofia Vergara & celebrity hairstylist Chris Appleton

Schwarzkopf announced an exciting campaign “What Story Will You Tell?” featuring Sofia Vergara and celebrity hairstylist Chris Appleton. The brand elevates its consumers through hair so they can live every moment confidently. Who better than their new ambassadors to bring this idea to life? Sofia and Chris are perfect to create strong, purposeful, global and culturally relevant message. The celebrity hairstylist will communicate the professional expert side of the brand. Since Sofia Vergara is the epitome of hair goals, she will help show the transformative effects of the products.