31 Mar 2022: Plum has raised $35 million in a new round of funding to strengthen its technology, brand building and offline presence. This funding is in a Series C round at a valuation of $250 million with A91 Partners being the main investor and Unilever Ventures and Faering Capital being the other investors.


Founder Shankar Prasad said that with this fresh round of funding the company will develop new categories like body care and hair care as its present core business lies in skincare. It also plans to expand its offline presence and increase its outlets from the current count of 3 exclusive stores to 12-15 stores in the coming 2-3 months.