The oil-infused hair repair products of Macademia Professional® have now been transformed into all-vegan following the increasing demand for cruelty free products. ‘Oil-Infused Hair Repair’ is the company’s new tagline to expand and evolve their business with a new-found attitude. Scott Hagstrom, COO of Macadamia Beauty said, “Research of our customer base confirmed the shift toward a more health-conscious and socially-conscious lifestyle. Those shifts are the foundation for our decision to become 100 percent vegan. That intel along with a recent study by a U.S. based market research firm estimating that the global vegan cosmetics industry will reach $20.8 billion by 2025.”