CavinKare haircare brand called Meera has entered the skincare domain with the launch of Meera facewash. The facewash is infused with natural ingredients and has three variants including, White and Wild Turmeric, Red Sandal and Manjistha, and Neem and Vetiver. The facewash is soap-free and is suitable for all skin types and ages. Red Sandal ingredient offers enough nourishment to the skin, giving it a natural glow, while Manjistha gives an instant radiance. The Wild and White Turmeric Face wash gives a clear and moisturised skin.

The brand has also come up with a new ad campaign for the product. The TVC is about a new-age mother and daughter speaking about the goodness of tradition. It highlights the goodness of indigenous ingredients and the natural glow it offers.