12 Oct 2023

Plum, a 100% vegan and cruelty-free beauty brand, has recently launched many products including, creams, sunscreen, serum, moisturiser, lipsticks, mists and monsoon haircare products.

The 2% Niacinamide & Rice Water Gel Cream, is a specialist niacinamide gel cream that gently exfoliates the skin. It has cactus water, rich in amino acids and antioxidants. Plum’s 2% Niacinamide & Rice Water SPF 50 Sunscreen made with Fermented Rice Water and Vitamin B5, 2% Niacinamide, Rice Water, Hybrid Filters, hydrates the skin, improves skin texture, reduces blemishes, and brightens the skin. Its 2% Encapsulated Salicylic Acid Face Serum has pear extracts that is rich in amino acids and potent antioxidants to enhance skin elasticity and support the skin barrier. Similarly, the Salicylic & Lactic Acid Gel Moisturizer is a light gel moisturiser with antioxidant-rich blueberry extract, hydrating prickly pear extract, and salicylic acid that regulates sebum production, and lactic acid that smoothens the skin.

In the haircare segment, it has launched the Hibiscus Range for frizz-free and smooth tresses while for makeup, Plum has introduced Butter Cream matt lipsticks that have the goodness of Rosehip Oil and Vitamin E, and shea butter for deep moisturising. Under the Happy Hours category, it has launched Plum Body Lovin’, two body mists for all-day freshness.