Urban Company recently launched a campaign that includes two master films focusing on men and their grooming services at home. The ad films emphasize the comfort of getting salon services at home by scheduling an appointment at one’s own convenient time. The campaign is conceptualized and executed by Taproot Dentsu India from the house of Dentsu International. The films highlight the problems men face while getting services done from outside the home and how Urban Company puts an end to this by offering at-home services. The film tagline says, “Apne time ka karo sahi use, Urban Company karo choose”.