Nykaa, India’s largest online retailer brand launched Bath & Body Works as a part of its incessant attempts in offering comprehensive beauty solutions to consumers. Bath & Body Works found a niche in the Indian market for the first time in association with Major Brands Pvt Ltd. Nihir Parikh, Chief Business Officer, Nykaa, said “Serving our customers’ needs has always been the topmost priority at Nykaa and with Bath & Body Works we aim to offer a larger portfolio and array of options across the personal category to our discerning audience.”