Recently, L’Oréal India’s Professional Product Division came up with a unique campaign #LoveIsInTheHair which salutes the entire hairdresser community and acknowledge their relationships with their clients. The brand shared some heart-warming moments between the hairdressers and their clients, through a series of videos, where various artists were seen expressing their unconditional gratitude and appreciation for their hairdressers. D.P. Sharma, Director, P.P.D. said “Hairdressers all over India have been impacted by the lockdown. Through this campaign, we want to create recognition and appreciation for the special relationship shared between a hairdresser and a consumer. The campaign is an industry-wide initiative, bringing together the pillars and opinion leaders across the community.”