Anita Golani owned Anita’s Aromatics has launched a new luxury skincare brand iORA. The brand has started an Amazon storefront to increase online sales in India soon after launching its prebiotic skincare range. During the pandemic, the brand had launched some skincare products to help people feel pampered. Now, iORA boasts of the first prebiotic skincare range in India which includes serums, face wash, masks and day creams. All these products are available on iORA’s online store on Amazon. In fact, it partnered with Smytten, a product trial platform that allows users to try products before purchase.