MilindSoman gets appointed as the brand ambassador by Zlade for its ‘Zlade Ballistic’ range. The ‘Zlade Ballistic’ range consists of men’s hygiene and below-the-belt grooming products. Many ‘social experiments’ will be featured in the campaign. The brand will release photo shoots and an ad film, which will be broadcast on various channels. With the launch of this new line, the brand aims to increase awareness on male grooming and ‘manscaping’.