L’Oréal Paris partners with Kalki Koechlin for their new hair colour campaign for L’Oréal Paris Casting Crème Gloss Hair Color. The video commercial focuses on the simplicity of the DIY hair colour process and is directed and shot by the actor herself. In the video, the actor commences using the hair colour shade 550 – Mahogany, followed by an easy step-by-step tutorial which is fast, trouble-free and gives smooth and lustrous hair. Kalki Koechlin says, “I truly believe self-care is self-worth and now, more than ever, we are all worth it.”