- Yes Madam has expanded its Korean-inspired skincare and haircare brand Sokora into retail through its app and website, as well as Amazon, Flipkart, and Myntra.
- The launch follows customer demand for at-home use of Sokora products already used across Yes Madam’s Korean beauty services.
Yes Madam has expanded Sokora into direct-to-consumer and ecommerce retail, making the Korean-inspired skincare and haircare range available through its app, website, Amazon, Flipkart, and Myntra.
Sokora products are used in Yes Madam services including Korean Waxing Ritual, Korean Glow Facial, Korean Body Polishing, and Korean Hydraglo Facial. Customer enquiries about buying the products for at-home use prompted the retail launch.
The retail range includes Korean Glow Day and Nite Cream, Korean Kera-Tress Shampoo and Conditioner, Korean Reset Glow Face Wash, SPF 50 sunscreen, 5-in-1 Face Serum, and 3-in-1 Hair Serum, among other products. The formulations and formats have been developed for Indian consumers, taking local skin types, climate conditions, and everyday routines into account. Travel-friendly formats and multifunctional products are also part of the range.
Aditya Arya, co-founder and CEO of Yes Madam, said the launch combines growing Indian interest in Korean beauty with products designed for local needs.
Yes Madam recently secured INR 50 crore in funding from Info Edge Growth Fund and reported INR 195 crore in revenue for FY26, up 107 percent year on year. The company operates across 55 cities with more than 12,000 partner professionals and is expanding from services into consumer product retail.
Sokora enters a growing K-beauty market in India, where brands and retailers have increased investment and category focus. Nykaa’s appointment of Anushka Sen as K-Beauty category ambassador and Flipkart’s launch of its Global Beauty Luxe Store with Korean brand representation reflect this interest.
