- Kay Beauty achieved an annualised net sales value run rate of INR 300 crore in Q1 FY27, recording threefold growth over three years. It reported double digit EBITDA margins, return on capital employed above 50 percent, and nearly three million consumers served.
- Internationally, the brand ranks among the top five brands at Space NK in the UK and the top three at Nysaa in the GCC region.
Kay Beauty, the cosmetics brand co-founded by Nykaa and actor Katrina Kaif, reached an annualised net sales value run rate of INR 300 crore in Q1 FY27, tripling in size over three years.
Launched in 2019, the brand focuses on inclusive, high-performance makeup for Indian skin tones and preferences. It has served nearly three million consumers and reported double digit EBITDA margins and a return on capital employed of over 50 percent.
New product launches contributed approximately 40 percent of the brand’s business in Q1 FY27. Kay Beauty has also invested in premiumisation, including a limited edition collaboration with designer label Falguni Shane Peacock.
In the UK, Kay Beauty entered Space NK in September 2025 and ranked among the retailer’s top five brands after launch. In the Gulf Cooperation Council region, it is available through Nysaa, where it ranks among the top three brands.
Kay Beauty is part of Nykaa’s House of Nykaa portfolio, which recorded an annualised net sales value run rate of INR 2,032 crore in Q1 FY27 and maintained year-on-year growth of over 50 percent across the past three years. The portfolio includes Nykaa Cosmetics, Dot and Key, and other owned beauty brands.
