After founding her award-winning makeup brand ‘About-Face Beauty’ in 2021, Halsey has now moved on to introducing another brand AF94. Both these brands have products with low prices to maintain affordability. AF94 is even more affordable than her old brand and it caters to GenZ. AF94 is named after Halsey’s real name – Ashley Frangipane and her birth year. The range includes vivid eye, lip, cheek, and body products for $10 or less. This new brand was created to inspire an inner boldness in everyone. The makeup products are packed with various pigments and skincare ingredients as well. An informational post was put up on the brand’s official Instagram account which said that AF94 is about exploring and discovering your own way of using makeup. So it is a beginner-friendly makeup brand.