British fashion and lifestyle icon Carlton London is stepping into India’s booming wellness sector through a strategic alliance with EBG Group, which is known for launching premium lifestyle ventures in the country. This collaboration marks Carlton London’s debut in the health and wellness arena with the upcoming launch of Carlton Wellness Spa, a luxury spa chain set to operate in malls and resorts across India.
The partnership combines Carlton London’s chic design sensibility with EBG’s expertise in managing wellness spaces, aiming to create tailored wellness experiences in both transit hubs and destination spots. Initial outlets are slated for Kerala, Rishikesh, the Nilgiris, and metropolitan cities like Hyderabad, Mumbai, and Bangalore, which are located in high-traffic malls and luxury resorts.
Carlton Wellness Spa will feature an exclusive selection of Fusion Therapies, which blend marine-based ingredients, cutting-edge anti-ageing methods, and Ayurveda’s ancient healing traditions. These treatments focus on holistic renewal, integrating modern wellness science with time-tested remedies for deep rejuvenation.
This collaboration represents a pioneering lifestyle licensing agreement in India’s wellness resorts and spa sector. The partners plan to launch Carlton-branded wellness resorts and spas in both urban and destination locations starting this year, emphasizing premium wellness services, sustainability, and thoughtfully curated well-being journeys. The venture also benefits from EBG Group’s established infrastructure in managing wellness resorts and spas nationwide.
Sunil Sankar, CEO of Carlton Wellness Resorts & Spa, conveyed confidence that the partnership merges Carlton London’s classic charm with EBG’s deep understanding of the Indian wellness market, expecting it to set new standards in the country’s wellness resort segment. Carl Virk, representing Carlton London, highlighted India’s vibrant wellness market and expressed enthusiasm about extending the Carlton lifestyle into wellness, aligned with the brand’s values of elegance, comfort, and mindful living.
Looking ahead, this venture sets the stage for launching full-scale Carlton-branded wellness resorts that will combine luxury hospitality, nature, and holistic wellness, aiming to redefine India’s wellness tourism by offering guests refined, immersive rejuvenation experiences.
