- Swiss Beauty’s premium makeup arm Select is targeting over 100 percent revenue growth in FY26-27, projecting Rs 70 crore this year and Rs 100 crore by FY27-28, up from Rs 35 crore recorded in FY25-26.
- The brand is expanding its product portfolio, offline retail network, and distribution across modern trade, high-street stores, and regional chains, with skincare-infused high-performance makeup at the core of its positioning.
Swiss Beauty Select, the premium makeup arm of Swiss Beauty, is entering its third year with significant growth ambitions and a clear strategic roadmap. Having recorded approximately Rs 35 crore in revenue in FY25-26, the brand is projecting more than double that figure in the current financial year, targeting Rs 70 crore plus in FY26-27 and Rs 100 crore by FY27-28. The targets represent over 100 percent revenue growth year on year, reflecting the brand’s confidence in the premium makeup segment and its own strengthening position within it.
Mohit Goyal, co-founder and director of Swiss Beauty, has positioned Select as a distinct proposition within the company’s portfolio, designed for an increasingly evolved Indian beauty consumer who is looking for premium, skincare-infused makeup that performs at a higher level than mass market alternatives. With an average selling price of approximately Rs 500, compared to around Rs 300 for the core Swiss Beauty range, Select occupies a clearly differentiated price and positioning bracket within the group’s overall architecture.
The brand currently operates around 35 parent SKUs and 350 to 400 child SKUs including shade variants, with plans to add approximately 100 child SKUs across 10 to 15 new launches over the next three months. The portfolio expansion will strengthen Select’s offering across makeup categories as it competes more directly for share in a premium segment that has been growing rapidly across both online and offline channels in India.
Swiss Beauty has invested approximately Rs 40 to 50 crore in building Select so far, with further spending planned across product development, marketing, and distribution. The company expects Select to contribute around 10 percent of Swiss Beauty’s targeted Rs 750 to 800 crore revenue in FY26-27, rising to approximately 15 percent once Select crosses the Rs 100 crore milestone.
Offline expansion is central to the growth strategy. Swiss Beauty currently operates around 40 to 45 exclusive brand outlets and plans to expand this to 60 to 70 outlets by the end of the year. Select is already present in around 70 percent of Lifestyle and Shoppers Stop stores through modern trade. The brand is also expanding through general trade outlets supported by beauty advisors, high-street stores, and regional chains, with South India identified as a key area of focus.
Select has opened dedicated stores in Bareilly and Hyderabad’s Lulu Mall, with plans for five to ten additional locations this year. These stores range from approximately 200 to 300 square feet, with mall kiosks also being scaled alongside the full store format. Swiss Beauty’s overall channel mix currently stands at 70 percent offline and 30 percent online, with the company targeting a 65 to 35 split in the coming year as digital commerce continues to grow.
For India’s premium beauty retail landscape, Swiss Beauty Select’s trajectory is a useful indicator of how domestically built premium makeup brands are gaining ground in a segment that has historically been dominated by international names
