Maybelline New York has teamed up with Snapchat to launch MNY Look Studio, an augmented reality (AR) beauty experience designed for Indian consumers. The feature allows users to virtually try on makeup, explore personalized looks, and instantly find matching Maybelline products—all through Snapchat’s camera interface.
Festive Looks, Local Appeal
Timed with India’s festive season, the platform offers curated makeup styles inspired by celebrations such as Diwali, Navratri, and Durga Puja. Users can experiment with vibrant eyeshadows, bold lip shades, and glowing skin finishes, creating shareable looks that capture the spirit of the season.
Tech Meets Beauty
The collaboration combines Snapchat’s advanced AR technology with Maybelline’s trend-driven cosmetics portfolio to deliver an immersive, interactive shopping experience. The brand aims to connect with digitally savvy Gen Z and millennial audiences who increasingly rely on virtual tools to make beauty decisions.
A New Way to Shop
MNY Look Studio reflects a growing shift toward tech-enabled personalization in the beauty industry. By merging innovation and inclusivity, Maybelline hopes to make makeup discovery more fun, accessible, and tailored to individual preferences—right from a smartphone screen.
