Just Herbs has appointed Athiya Shetty as its brand ambassador. She will endorse the brand via different mediums including, print, digital, and points-of-sales. She will also be active on the brand’s online portals such as the company website as well as Flipkart, Nykaa, Myntra, among others.

Athiya will promote the brand’s natural makeup product range including, ghee-based lip glosses, lipsticks, foundations, and many other products that will be launched in 2023.

According to Arush Chopra, CEO and Co-Founder, Just Herbs, they chose Athiya as the brand ambassador because she is a fine blend of modernity with traditional elegance, which is in line with the brand’s philosophy of re-formulating traditional Ayurvedic formulations to fit the modern beauty format.

Athiya Shetty is elated to be a part of the brand as she is a propagator of Ayurvedic rituals and how they can be blended with modern beauty products to give the best solutions.