Shoppers Stop has partnered with Earthi, a Kerala-based luxurious Ayurveda brand, to launch the world’s first Kumkumadi Oil face sheet mask along with many other Ayurvedic skin care and personal care products. Shoppers Stop will retail these products exclusively, given its market penetration, know-how about beauty, skincare and fragrances. The products will be priced between Rs. 299/ and Rs. 3000/ and will be available in all Shoppers Stop stores in India.
The mask has only natural ingredients that hydrate the skin. Kumkumadi oil has vitamins and antioxidants that help in reducing wrinkles, brighten the skin tone, and improves the overall complexion.
According to Biju Kassim – Customer Care Associate & amp; President Beauty, Shoppers Stop, the partnership with Earthi will help in bringing specialised and advanced skincare solutions to customers. It will let them expand their exclusive beauty portfolio of Ayurvedic and natural brands. Shoppers Stop aims to expand its partnership with Earthi in the future and bring more product offerings and services.
According to Sandhya Vimal, Founder and Director Earthi, the partnership with Shoppers Stop will help them bring the best of Ayurveda to customers. The deal with Shoppers Stop is ideal for the brand as the former has a pan-India presence, expertise in specialised beauty retail, and an omni channel approach.