Reliance Retail has just started Tira, an omni-channel beauty retail platform to offer a customised experience to its customers in Jio World Drive in Bandra Kurla Complex, Mumbai. Alongside the store, Reliance has also started the Tira app and website.

Tira will offer customers a range of both global and home-grown brands. Through the store, Reliance aims to offer high-quality products to Indians using multiple retail platforms.

On the Tira website, people can see blogs, videos, personal recommendations, virtual try-on feature, and tutorials that will showcase a wide variety of colour cosmetics. The new store will also have beauty tech tools like ‘virtual try-on’ and skin analysers for a more customised experience, beside gifting stations to personalise any order.

Tira will be a one-of-its-kind store in India to have a Fragrance Finder that helps customers find perfume closest to their personal choice.