L’Oreal Professional Paris has launched a new product line – Scalp Advanced range. It is one-of-a-kind product range created by professionals and approved by dermatologists that caters to every type of scalp. The brand organised a launch event called the Scalp BeautyVerse inviting 200 of India’s top content creators as well as hair pros. This was the first time so many experts were under one roof for a product launch.
These experts could experience technology-backed diagnosis of their hair and scalp at the event. Following which, influencers and pros created reels and stories about their experience of the new product range. The focus of the reels was the partnership between every influencer and the personal scalp expert. In this never-seen-before event, Scalp Advanced was showcased as a pioneer in professional hair technology.
Key Stakeholders spoke at the event about the product and L’Oreal’s endeavour to become the best in hair tech. According to MathildeBarthélemy-Vigier, General Manager, L’OréalProfessionnel Paris, the brand was created to help consumers enhance themselves. With the launch of the new product range they aim to excel in the pro hair tech segment. Shweta Sahni, National Education Manager, L’OréalProfessionnel Paris added that the new range is being touted as the ‘skinification of the scalp’. It uses scientific formulations with dermatological actives such as AHA, Clay, Niacinamide, and Sorbitol for enhanced cleansing, soothing, and purifying properties.
The L’Oréal Professionnel Paris Scalp Advanced treatment price starts at Rs 2,000 at all the leading salons. The products are available at the salons as well as on e-commerce portals like Myntra, Flipkart, Nykaa, Amazon, and Purplle.
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