Johnson & Johnson has launched a new skincare brand especially for babies and toddlers called Vivi&Bloom. It has three products at the moment – 2-In-1 Wash & Shampoo Cleansing Gel, 2-In-1 Scalp & Body Massage Oil, and 2-in-1 Face & Body Whip Lotion.

The new brand will help millennial and Gen-Z parents give their children the best quality products from a young age.