Iluvia has expanded its haircare range with the launch of two new product lines, namely a ‘Repair Reviver’ range and ‘Colour Lock’ range. With this launch, the haircare brand is leveraging the demand for specialised and branded haircare.
Colour Lock range will help consumers safeguard their coloured hair from pollution, humidity, and heat. The products will clean the hair and also retain its colour. The Repair Reviver System range is designed especially for curly hair.
It aims to keep the natural curls intact and define follicles without weighing down the hair. With a simple three-step routine, both the product combos are priced at Rs. 2950 each.
These products will be available through Iluvia’s dedicated e-commerce store.