Olay has recently launched a powerhouse moisturiser infused with 99% synthetic niacinamide and amino acid peptides. Olay Niacinamide+Peptide 24 Face moisturiser has some of the trending skincare ingredients of 2023 and is based on extensive research catering to consumer demands.

According to Dr. Rolando Wilkerson, Senior Director in Beauty Care at Olay and Principal Scientist on the R&D team, all of Olay’s products are based on consumer demand and opinions. The formulation and ingredients are chosen as per the needs of the consumer.

The latest powerhouse product was created with this aspect in mind using the potent niacinamide. It was produced after 28 days of niacinamide clinical study along with a two-week consumer testing to understand its benefits. Research showed that niacinamide along with amino peptides helped in reducing wrinkles and fine lines. The new product has proven to show results in less than a week including improved skin complexion and reduced fine lines.

2023 will be an interesting year to see if other skincare brands also follow Olay with research into similar product formulations using niacinamide.