At-home beauty and wellness platform Yes Madam has rolled out a new digital initiative titled “Beauty With Brains”, featuring Bollywood actor Huma Qureshi as its campaign ambassador. The campaign introduces an interactive in-app game that tests the consumer’s skincare education with real discounts as rewards.
What is the ‘Beauty With Brains’ Game All About?
This engagement-driven game is accessible through the Yes Madam app and invites users to answer a series of skincare-based questions, effectively turning learning into a fun challenge. For every correct answer, participants unlock cash discounts on salon services. Those who successfully answer 10 questions stand a chance to win a free Korean waxing service, a premium beauty treatment increasingly popular for its gentle and effective results.
More About the Campaign
In the campaign film, Huma Qureshi appears alongside Yes Madam co-founder Akanksha Vishnoi in a playful, interrogation-style setting where skincare knowledge is put to the test. Their banter illustrates how the game works while emphasizing that the quiz is designed to be simple and accessible for everyday users.
Akanksha Vishnoi explained that the idea behind “Beauty With Brains” is to highlight that true beauty involves not just appearance but awareness and confidence. She added that partnering with Qureshi was a natural choice, given her public image of intelligence, confidence, and individuality—qualities the campaign seeks to promote.
