13 Nov 2023

TIRA, Reliance Retail’s omnichannel beauty retail platform, opened its first store in Chennai at Palladium Mall. This new store has a unique feature called the Fragrance Finder that recommends perfumes through personal preferences. It also has smart mirrors with augmented reality capability with which users can try out products virtually. Another highlight of the store is the vending machine that gives beauty sample products and treats as a takeaway gift for customers. To improve customer experience, the store houses TIRA Signature Looks and gifting stations with an engraving machine.

With its presence in Chennai, Mumbai and Hyderabad, TIRA, the new-age beauty platform, offers an immersive and inclusive experience. With its app, TIRA has managed to reach more than five million downloads with fast delivery to more than 100 cities and the retail stores add to the expansion of the brand across different cities.