The Derma Co. has signed Parineeti Chopra as the official Brand Ambassador in India. The brand aims to encourage the youth to embrace their #FilterFree skin and has launched a digital film featuring the actress. The brand stated that Parineeti represents Derma Co.’s ideology of empowering, motivating and spreading happiness to women by celebrating natural beauty with healthy skin. Parineeti stated that she is happy to partner with the brand on this journey to make people feel more comfortable and confident in their skin.