Party Eye Makeup for the Holiday Season 2024

Words | Nirupama Chaudhary
In this age of TikTok and Instagram feeds-ruled beauty trends, experimenting can be fun, and how! This party season, boldness, creativity and glamour take centrestage. Whether your salon caters to brides, birthday bash-goers, or New Year’s Eve enthusiasts, eyes are arguably the focal point of beauty.

From metallic hues and graphic liners to glitzy glitter and smoky intensity, this year’s party eye makeup is all about pushing boundaries with varied hues, textures, and techniques. Here’s a snapshot of the most exciting eye makeup trends to try this year.

Mood Ring Eyes

Mood Ring Eyes

Drawing its inspiration from Euphoria, this trend relies on applying a light layer of pastel colour over the eyelid with double layered liners, finishing it out with a cat eye with a pop of color on the inner corner and a coloured mascara for a playful twist.

Wickedly Wonderful

Wickedly Wonderful

With the release of Wicked influencing this eye makeup trend, with the protagonist Glinda and antagonist Elphaba, embrace the drama with hues of green and pink. The former features a bold liner, smokey green eyeshadow complemented by dark matte lips. The latter consists of tapping on the luminous skin trend aided by soft pink pastel tones, a dainty eyeliner and lashes and glossy pink lips.

Vampy ‘Douyin’ Trend

Vampy 'Douyin' Trend

A trend that became a rage from China to TikTok and beyond, it pulls into its fold dark elements with doll-like features, albeit a playful twist. A flawless porcelain skin is aptly complemented by smokey doe-eyes in hues of plum and burgundy over a soft warm or richer brown base, a defined liner with definite pops of reds or baby pink to lend a softer contrast to the whole vibe. A white shimmery eyeshadow to the inner corners completes the look to the T.

Glittering Fairy Dust Eyeshadow

Glittering Fairy Dust Eyeshadow

Complementing the holiday season, this trend employs highly pigmented shimmery eyeshadows with a high payoff that lend a slick wet look to the eyelids and a definite sparkle.With a wide array of hues like warm gold, icy blue, platinum to flirty pink – a simple swipe of eyeshadow can transport you to a magical realm, making you feel as light and airy as a fairy dancing through an enchanted forest.

Y3K Beauty

This trend is all about having fun and experimenting, but also with AI avatars influencing larger than life real interpretations, Y3K eye makeup translates into holographic, chrome, metallic eyeshadows, unique eyeshadow designs and 3D embellishments like rhinestones. But the USP of this eye makeup is razor-sharp precision and a melange of fiery neon colours like blues, electric pink and sea greens. Opt for double eye wings and layer with varied colours of eyeshadows for a dimensional look.

Gothic Glam

Gothic Glam

This Wednesday Adams dictated trend taps on the soft glam mood without the abundance of makeup. The key to achieving this look is restraint as a fine balance between the eye and lip is how one can achieve this look lending a crisp look. Apply a strongly pigmented black eyeliner followed by smudging it out with your finger to create a diffused look.

Glossy Eyeshadow

Glossy Eyeshadow

A neutral blown-out smokey eye, with tamed eyebrows, the glossy-eye trend involves adding a clear gloss as a finishing touch to any eye look, from neutral to smoky. Pair it with fresh, glowing skin and a bold lip for a dramatic effect. Remember to start with a small amount of gloss and avoid blending it too close to your lash line.

Feathered Lashes

 

Feathered Lashes

Feathered lashes

Long, voluminous lashes are always a staple for party looks, but in 2024, the feathered lash effect is gaining traction. This technique creates a light, airy feel with lots of texture and volume, giving the eyes a natural yet voluminous look. Whether it’s with a set of dramatic false lashes or a good coat of volumizing mascara, feathered lashes add instant glamour without feeling overdone.

Conclusion

Whether your clients want to sparkle with glitter, make a statement with graphic eyeliner, or captivate with a smoky, sultry gaze, there’s a trend to suit every style and personality. As a salon professional, mastering these trendy techniques will help you offer exciting, personalized services that will keep your clients looking their best throughout the party season. The key is to have fun with it and encourage your clients to embrace their unique beauty in ways that will make them feel fabulous on their special night