News 1: Janhvi Kapoor becomes the brand ambassador for Ananya Birla’s LOVETC
Singer-entrepreneur Ananya Birla has launched her premium makeup brand, LOVETC, with actress Janhvi Kapoor as its brand ambassador. The new colour cosmetics line, featuring lipsticks, eyeliners, and mascaras, emphasizes simple, effective beauty. LOVETC products are currently available online at its official website and Nykaa, with plans for retail expansion across major Indian cities soon. A stylish campaign film starring Kapoor marks the debut.
News 2: Nexxus New York debuts in India with Sobhita Dhulipala
Hindustan Unilever Limited (HUL) has introduced its premium hair care brand, Nexxus New York, to the Indian market. Actress Sobhita Dhulipala has been announced as the brand ambassador, fronting the launch of the Nexxus Promend range. This luxury, science-backed collection includes shampoo, hair masks, and serums, now available on the Nexxus website and leading e-commerce platforms like Nykaa and Amazon. The brand aims to bring salon-quality hair transformation to everyday routines.
News 3: Shraddha Kapoor champions Neutrogena’s science-backed hydration beauty campaign
Neutrogena India has launched its Beauty To A Science campaign, featuring Shraddha Kapoor as the brand ambassador. The campaign spotlights the Hydro Boost range, emphasizing its scientifically formulated, hydrating skincare solutions. Kapoor highlights the Hydro Boost Water Gel, enriched with hyaluronic acid and electrolytes, as her secret to “juicy” skin. This new brand philosophy strengthens Neutrogena’s 90-year commitment to effective, dermatologist-backed beauty.
News 4: Kate Hudson becomes Joico’s global ambassador for Joico’s anniversary campaign
International hair care brand Joico has announced actress Kate Hudson as its new global celebrity ambassador. Hudson will front the brand’s Redefining health hair. Since forever. campaign through the first quarter of 2026, coinciding with Joico’s 50th anniversary. The campaign, titled joi lessons with Kate Hudson, will feature the actress across digital, print, and in-store platforms showcasing her signature playful spirit and effortless style.
