Miley Cyrus became the latest celebrity to invest in the self-tanning brand, Dolce Glow. The singer has invested an undisclosed amount in the brand. Announcing this collaboration through her post on Instagram, the singer revealed that she can buy herself tanner (a reference to her latest hit, ‘Flowers’). The post also mentioned her to be an official partner of Dolce Glow and revealed her excitement to make her glow accessible to her fans. She expressed her gratitude towards supporting a female founded company. Isabel Vita, the founder of Dolce Glow had tanned Miley for the music video of her song ‘Flowers’.
Isabel Vita expressed her happiness and delight with the partnership and expressed that Miley was a dream partner for her brand as Miley has supported and believed in her when many had not. Vita also shared that Miley loves tans and often uses Dolce Glow.
Dolce Glow has been used not just by Miley Cyrus, but also by top celebrities like Kylie Jenner, Jennifer Lopez, Selena Gomez, etc.
Launched in 2015 by Hollywood’s top tanning artist Isabel Vita, the brand initially began by launching professional products, but in 2021, it started launched a self-tanning mist, mousse, and lotion under an at-home line. Dolce Glow is a dermatologist-approved, vegan and cruelty-free brand.