John legend’s brand, Loved01 will feature unisex, affordable skincare products that are approved by dermatologists and are created for melanin-rich skin.
John Legend, the award-winning songwriter and singer announced the launch of his own skincare line, Loved01. This skincare line is gender-neutral and affordable. The products of this brand are approved by dermatologists and are formulated for melanin-rich skin. The brand will have products for face as well as body.
Loved01 is formulated in partnership with dermatologist Dr. Naana Boakye. The brand’s mission is to democratize skincare by making it affordable and easily accessible in retail outlets.
Loved01 has been promoting its products on Instagram to grab people’s attention and to familiarize them with this revolutionary skincare line.
The brand will launch 6 products to moisturize, nourish, and uplift melanin-rich skin. The products are made up of natural ingredients like shea butter, jojoba and coconut oils and are enhanced with antioxidant properties of Rosehip and Sea Buckthorn oils. The 6 product line includes Face + Body Wash, Exfoliating Cleanser, Shave Cream, Toning Mist, Face + Body Moisturizer, and a Face + Body Oil.
The founder of Loved01 said, “Our mission is to celebrate melanin-rich skin and provide the love, care, and attention it deserves.”John Legend has joined the growing list of celebrities that are launching their beauty lines every year.