Kapiva, a D2C Ayurvedic nutrition brand ropes in Malaika Arora as the brand ambassador and investor of their institute, Kapiva Academy of Ayurveda. The brand is backed by Baidyanath, the ayurveda giant.
Being the brand ambassador and wellness mentor at the Kapiva Academy of Ayurveda, she will aim to increase the awareness about Ayurveda amongst millenials. Her endeavour is to make youngsters understand the importance of Ayurveda to resolve lifestyle problems.
Malaika has been a firm believer of Ayurveda and has been using Kapiva products for long, making it easy to partner with the brand. What attracted her to the brand was the fact that they have research-backed Ayurvedic solutions that are tasty and easy to have.