Indian cinema and KGF movie sensation, Yash, recently collaborated with the brand Villain for a marketing campaign named ‘BeardKaasLibaap’. The campaign creatively combines Yash’s renowned beard style with an unexpected twist, capturing the imagination of fans and audiences.

The ‘BeardKaasLibaap’ campaign challenges traditional marketing approaches by pairing unrelated concepts, demonstrating the power of blending unique elements to craft a captivating brand message.