Schwarzkopf Professional, one of the leading hair care brand has recently onboarded Jim Sarbh as it’s mane man. Renowned for his impeccable style, Jim will take Schwarzkopf Professional’s passion for elevating styles to the next level.
With this collaboration, Schwarzkopf plans to increase its presence and make inroads into the Indian hair market. Further, it aims to use the actor’s popularity to widen its base in the luxury hair section.
Being an actor, looking good is a must and Jim resonates the brand’s ethos of being stylish. The actor reveals his admiration for Schwarzkopf products. “I have always admired the innovative work done by Schwarzkopf Professional, pushing the envelope, much like what I have always stood for in my career.”
Kartik Kaushik, Country Head of Henkel Consumer Brands, India and South Asia Export Markets feels, “Right from the time the brand entered the Indian market in 2001 till date, it has stayed true to the brand’s ethos of innovation and disruption. Bringing these two key attributes to life, we have partnered with Jim Sarbh to spotlight our legacy via his unconventional persona.”
Shama Dalal, Head of Marketing at Henkel Consumer Brands, says, “Jim Sarbh’s penchant for creative perfection and unique style resonates with our passion to deliver beyond the norm, making him the perfect ‘Mane Man’ for Schwarzkopf Professional.”With every initiative, Schwarzkopf Professional strives to bring the latest hair trends, deliver strong results and win consumer confidence with the right conversation.