07 Aug 2023
Dyson has appointed celebrity, Deepika Padukone as the brand ambassador for their Hair Care technologies. Through this partnership, the brand aims to increase awareness amongst people about the importance of maintaining healthy hair and, at the same time, promote Dyson’s cutting edge technology.
According to Ankit Jain, Managing Director of Dyson India, having Deepika onboard will help bring forth Dyson’s philosophy on revolutionizing hair care. On the other hand, Deepika is also excited to be a part of Dyson and believes that a hairstyle can create or destroy a look. She resonates with Dyson’s commitment towards having advanced technology for healthy hair styling.
Dyson has developed iconic and new age hair styling gadgets such as Dyson Corrale straightener, Dyson Airwrap multi-styler, and Dyson Supersonic hairdryer. It intends to launch 20 new products in the coming four years and also invest a lot of money in new laboratories to understand global hair types and diversify its technology.