Actor Akshay Kumar and Good Glamm have entered into a joint venture to launch personal care and wellness products for men. The products will be out on the market by mid-2023. All the products have been formulated using natural and active ingredients.

The product range will have Akshay’s tried and tested regime. The JV will benefit from Good Glamm’s 200 million monthly active users and 1 million influencers of Good Creator Co, which will boost the DTC revenues.

According to Akshay Kumar, the brand has created some of India’s biggest and most popular DTC beauty and personal care brands. They have a unique content creator strategy that will help build the business. He is excited about being associated with this venture as he always wanted to create products that are natural yet efficacious.